Artist Project

What is the Artist Project?
The Artist Project is an initiative to provide unique opportunities for artists to create, share, and pursue their passion. For fans, it’s a way to be at the forefront of what’s new and emerging in the world of music, arts, and entertainment.

Videos
The 2020 Recap
Let's rewind to some of 2020's sweeter moments. #LifeIsSweet #SSArtistProject
Hometown Grant Episode Three: Brantley Gilbert
Brantley Gilbert drops in from his "Dawg House" to surprise emerging artist, Bryson White and help jumpstart his career with a $15,000 Hometown Grant check. #SSAPGrant #SSArtistProject #LifeisSweet
Hometown Grant Episode Two: Tyla Yaweh
Tyla Yaweh suprises Orlando artist LilGoya, with a $10,000 Swisher Sweets Artist Project Hometown Grant check. Lil Goya's journey has just begun and we are here for it. #SSAPGrant #SSArtistProject #LifeisSweet
Hometown Grant Episode One: DaBaby
Hometown Grant recipient, Matrix P, doesn't know what's coming when DaBaby drops in to surprise him with a $10,000 check. #SSAPGrant #SSArtistProject #LifeisSweet
The Swisher Sweets Artist Project Hometown Grant Series
3 artists, 3 recipients and $35k! Stay tuned to see who DaBaby, Tyla Yaweh and Brantley Gilbert award with the Swisher Sweets Artist Project Hometown Grants! #SSAPGrant #SSArtistProject #LifeisSweet
Shaq's Fun House in Miami w/ Nitti Gritti, Tyla Yaweh, Yella Beezy, DaBaby and DJ Diesel
We teamed up with Shaq's Fun House in Miami during Super Bowl Weekend 2020 for one amazing event! Take an exclusive look inside with DaBaby, Tyla Yaweh, Yella Beezy, DJ Diesel and more!
2020 Spark Party in Miami with DaBaby, Justina Valentine, Tyla Yaweh, Melii, Nitti Gritti and more!
Big thanks to everyone who represented at our annual Spark Awards in Miami this past Friday and a shoutout to DaBaby for winning the 2020 Spark Award! Here’s a recap of some of our favorite moments of the night and see our new Class of 2020!
2020 Spark Party: DaBaby on the red carpet with Justina Valentine
DaBaby is coming at you with all the Spark this year from the 2020 Spark Awards in Miami! #SwisherArtistProject #SparkAwards
And the 2020 Spark Award goes to...DaBaby!
And the 2020 Spark Award goes to ... DaBaby! Watch his acceptance speech at the 2020 Spark Awards in Miami.
2020 Spark Awards: Tyla Yaweh talks 2020 plans w/ Justina Valentine
We caught up with Tyla Yaweh on the Spark Awards red carpet to get the lowdown on what he’s up to this year. #SwisherArtistProject #Classof2020
Spark Party: Welcome to the Class of 2020 Nitti Gritti!
Nitti Gritti talks with Justina Valentine on the red carpet at the 2020 Spark Party in Miami! This Artist Project is an ongoing initiative to provide unique opportunities for artists to create, share and pursue their passion. For fans, it's a way to be at the forefront of what's new and emerging in the world of music, arts and entertainment.
Spark Party: On the red carpet with Melii and Justina Valentine
Melii is on fire, and we can’t wait to see what she gets into in 2020.
ATX Showcase Recap
On March 16th, the Swisher Sweets Artist Project took over Austin, Texas for the BIGGEST event of the year. With over 30 artists performing, a nail salon, barbershop and food trucks, the ATX Showcase was the place to be during festival weekend.
Valee Reflects on Chicago's Influence & More
Watch as we explore Valee's hometown of Chicago as he takes us through his 2019 and where he plans to go in 2020.
BTS: Taylor Bennett Takes ComplexCon 2019
Follow Taylor as we take you behind the scenes of his very first ComplexCon performance in his hometown, Chicago. Listen as he reflects about his year with the Artist Project and what his biggest dream is.
Shaq At Sea: Get to Know DJ Diesel
Shaq, aka DJ Diesel, rocked the boat at the official summer yacht party! Watch as we sit down with him to get the scoop on his transformation to being the biggest DJ in the world.
2019 Spark Party Ft. Cardi B
On April 12th, the Swisher Artist Project honored Cardi B as the 2019 Spark Award recipient.
Sealed With Freshness: SAINt JHN
In the Artist Project’s new interview series: Sealed With Freshness, watch as they sit down with Artist Project Class of 2019 rockstar SAINt JHN.
Introducing Artist Project Class of 2019
The Swisher Sweets Artist Project is proud to introduce the Class of 2019: SAINt JHN, Childish Major, Valee and Taylor Bennett. The Class of 2019 is a group of exciting new talent that has connected with the Artist Project to help push the culture forward.
Sealed With Freshness: Lauren Jenkins
In the Artist Project's new interview series: Sealed With Freshness, watch as they sit down with country musician, Lauren Jenkins
Sealed With Freshness: Yung Mal
In the Artist Project's latest interview series: Sealed With Freshness, watch as they sit down with one of hip-hop's most promising up-and-comers, Yung Mal.